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Issue 2 (1) 2003 pp. 177-184

Marta Sajdakowska

CONSUMER ETHNOCENTRISM – FACTOR INFLUENCING CONSUMERS’ PURCHASING DECISIONS IN THE FOOD MARKET

Abstract The research aimed at presenting ethnocentric attitudes in the food market area. It was directed at consumers aged 18-30 from the region of Masovia. A questionnaire was built and the survey was carried out in 2001. The analysed results showed that the foreign products positively influenced the quality of Polish food products, according to the re-spondents. Apart from that our food is cheaper and represents higher nutritional values. Polish Winiary and foreign Danone companies were found most popular.
Keywords: ethnocentrism, country of origin, make
pub/.pdf Full text available in english in Adobe Acrobat format:
http://www.food.actapol.net/issue1/volume/16_1_2003.pdf

For citation:

MLA Sajdakowska, Marta. "CONSUMER ETHNOCENTRISM – FACTOR INFLUENCING CONSUMERS’ PURCHASING DECISIONS IN THE FOOD MARKET." Acta Sci.Pol. Technol. Aliment. 2.1 (2003): 177-184.
APA Sajdakowska M. (2003). CONSUMER ETHNOCENTRISM – FACTOR INFLUENCING CONSUMERS’ PURCHASING DECISIONS IN THE FOOD MARKET. Acta Sci.Pol. Technol. Aliment. 2 (1), 177-184
ISO 690 SAJDAKOWSKA, Marta. CONSUMER ETHNOCENTRISM – FACTOR INFLUENCING CONSUMERS’ PURCHASING DECISIONS IN THE FOOD MARKET. Acta Sci.Pol. Technol. Aliment., 2003, 2.1: 177-184.